Privacy Policy
live51

1. Introduction and Scope of This Policy

This Privacy Policy is issued by live51 ("we", "platform", or "live51") and applies to all individuals who register an account, use our services, or interact with our website at www.live51.net.

By registering an account or continuing to use live51 services, you agree to the collection and use of your personal information as described in this policy. If you do not agree with any provision herein, you are advised not to proceed with registration or use of the platform.

This policy forms part of the contractual framework between you and live51, together with the Terms and Conditions and other policies available on this website. We encourage you to read all of them carefully.

2. Information We Collect

live51 collects personal data from several sources to ensure services run smoothly, securely and in compliance with regulatory requirements. The information we collect includes:

• Identity information: full name, identity card number (MyKad), date of birth and nationality during the account registration process.
• Contact information: email address, mobile phone number and mailing address where applicable.
• Financial information: e-wallet account details (Touch 'n Go), DuitNow information, bank account details for FPX purposes, and crypto wallet addresses if used for deposits or withdrawals.
• Transaction data: records of deposits, withdrawals, bets, bonuses and game history within the live51 platform.
• Technical data: IP address, browser type, operating system, access time and login session information.
• Preference information: account settings, language preferences and information you share when interacting with our customer support.

3. Purpose of Using Personal Information

The data we collect is used specifically for the following purposes:

• Processing account registration and verifying the identity of new members in accordance with licensing requirements.
• Enabling deposits and withdrawals via Touch 'n Go eWallet, DuitNow, FPX and crypto securely.
• Managing bonus requests, VIP cashback and promotions that members are eligible for.
• Detecting and preventing fraudulent activity, money laundering or misuse of the platform.
• Providing 24/7 customer support in Malay and English.
• Analysing usage patterns for product improvement and overall user experience.
• Sending important notifications related to accounts, security and policy updates.
• Fulfilling obligations to regulatory bodies and international licensing authorities under which live51 operates.

live51 does not use your personal data for any purpose other than those listed above without first obtaining additional consent from you.

4. Sharing Information with Third Parties

live51 generally does not share members' personal information with outside parties. However, in limited and controlled situations, data sharing may occur with the following parties:

• Payment service providers and transaction processors that assist in completing your deposits and withdrawals.
• Technology providers that support platform operations, including server infrastructure and security systems.
• Licensed game providers operating under the live51 platform solely for technical purposes.
• Regulatory authorities or licensing bodies when required by law or compliance obligations.
• Law enforcement agencies when there is a court order or binding legal requirement.

All third parties involved are bound by confidentiality obligations and are prohibited from using your data for any purpose other than those authorised by live51.

5. Cookies and Tracking Technologies

The live51 website uses cookies and similar technologies to improve the user experience and ensure platform functions work correctly. The cookies we use include:

• Session cookies required to maintain login status and account security during an active session.
• Preference cookies that store your language settings and display preferences.
• Internal analytics cookies that help us understand navigation patterns and improve the site layout.

You can control or delete cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of some parts of the live51 website.

6. Technical and Organisational Security Measures

live51 implements comprehensive technical security controls and internal procedures to protect your personal data from unauthorised access, disclosure, alteration or destruction.

• End-to-end encryption for all communication between your browser and live51 servers.
• Role-based access controls that limit the viewing of personal data to staff who need it only.
• Around-the-clock security monitoring and scheduled internal audits to detect new threats.
• Regular data backup procedures to ensure service continuity and information recovery.
• Privacy compliance training for all team members who handle user data.

While we take reasonable measures, no digital security system can guarantee absolute protection one hundred percent of the time. You also play a role in keeping your account secure by using a strong password and not sharing it with anyone.

7. Your Rights Regarding Personal Data

As a live51 member, you have the following rights regarding your personal data. To exercise any of these rights, contact our support team via 24/7 live chat or support email.

8. Data Retention Period

live51 retains members' personal data for as long as necessary to fulfil the collection purposes stated in this policy. Generally, active account records are kept for as long as the account remains active and for the required period after account closure to meet regulatory obligations.

Financial transaction data is retained in accordance with the minimum period set by the international licensing requirements binding on the live51 platform. Technical data and system logs are kept for a shorter period and deleted periodically in accordance with internal procedures.

When data is no longer needed and there is no legal obligation to retain it, live51 will delete or anonymise that data in a secure manner.

9. Cross-Border Data Transfers

As live51 operates under international licensing, your personal information may be processed or stored on servers located outside Malaysia. In all such situations, live51 ensures that protection equivalent to or higher than the standards required in Malaysia is observed by all parties involved.

Binding data processing agreements are put in place with all partners and providers that may handle member data outside the country of origin.

10. Amendments to This Privacy Policy

live51 reserves the right to update or amend this Privacy Policy from time to time in response to changes in law, regulatory requirements or developments in industry practice. Each amendment will take effect on the date stated at the top of this document.

For significant amendments that affect how we use your personal data, live51 will provide appropriate notice via email or in-platform notification. Your continued use of live51 services after the effective date of any amendment is considered acceptance of the updated terms.

We encourage you to review this page periodically to ensure you are always aware of how we protect your personal information.

11. How to Contact Us About Privacy

If you have any questions or concerns, or wish to exercise your privacy rights as stated in this policy, you may contact the live51 privacy compliance team through the following channels:

• 24/7 live chat available directly on the live51 website — in Malay and English.
• Support email: [email protected]

Our team will handle every privacy-related request carefully and within a reasonable timeframe. For requests that require identity verification, we may ask for relevant supporting documents before processing your request.